Archive for the ‘Street Stuff’ Category

Street Stuff: Herbal Soups

Everyday marketing we see on the streets

You can’t actually read the words on this picture, but its a menu from a Chinese restaurant I went to with my parents. On the left side are names of Chinese herbals soups and on the right side are the medicinal properties these soups have. For Example “Beef Herbal Soup” is known to be an aphrodisiac and “Wolfberry with  Pork Ribs Soup” helps support the immune system, liver and eyesight. People buy benefits not features. These soups may have, for example, Vitamin C or or Serotonin in it but that doesn’t mean anything unless the consumer understands what these nutrients help with. So what do you think?

Don’t fix it if it ain’t broken

Lots of Little Love

-L

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Street Stuff: Sports Check

Creative marketing on the everyday streets

I was on the 99 to Main for a dinner with my friend Alivia when I came across these metallic signs in front of Sports Check. I actually backtracked a few blocks just so I could take a picture of them. They’re eye catching and are definitely an improvement on the normal cinder block things they were attached to. So what do you think?

The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.” – F. Scott Fitzgerald

Lots of Little Love

-L

Street Stuff: McDonalds

Everyday marketing we see on the streets

I know, its just a McDonald’s fry cup holder thing, but wait. Do you know other places where you can order fries and it comes in its own noticeable fry cup holder thing? Not really. Order fries at Vera’s Burger and it comes wrapped in foil. This was actually a piece of trash I walked past on my way home, but it made me turn around and take a picture of it because it passes the test of having captured my attention and having done the “normal” differently. Don’t worry, I did throw this away, but not before having thought about how McDonald’s really does do advertising and marketing well (See Previous Post). So what do you think?

If you were words on a page. You’d be what they call FINE PRINT.

Lots of Little Love

PhilLip

Street Stuff: Doggie Post

Creative marketing on the everyday streets

I’m not quite sure, but I think this was outside a tanning salon. Despite that fact however, I think this is quite brilliant. If you know your customers are part of a target market that owns a dog then why not cater to the dogs as well. I bet dog owners would appreciate this and would be more likely become repeat shoppers (or in this case tanners). So what do you think?

“Even if you are on the right track, you’ll get run over if you just sit there”
-Will Rogers

Lots of Little Love

-L

Street Stuff: Franks

Creative marketing on the everyday streets

Spoor: when spoon meets door. I went out to dinner with my friend Alivia who pointed out this funktastic door (yes I just said funktastic). Its completely made out of cutlery shapes, definitely not your ordinary door. I didn’t get to actually go into the store but I’m half tempted to next time I walk down Main St. So what do you think?

Anyone who has never made a mistake has never tried anything new. – Albert Einstein

Lots of Little Love

PhilLip

Street Stuff: Nando’s Napkin

Creative marketing on the everyday streets

My cousin took this photo of my sister (Yes, the squirrel like creature is related to me), but what I found interesting was the Nando’s napkin. If you can’t read it, it says: “Many Foreign visitors believe we eat with our hands. Let’s not disappoint them.” Humorous and a clever use of the napkin. Not to mention this happened during the World Cup which makes it contextually extremely relevant. So what do you think?

“Life is pain, highness. And anyone who tells you differently is trying to sell you something.” – Princess Bride

Lots of Little Love

-L

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Street Stuff: Pocky Box

Creative marketing on the everyday streets

My friend who is in Japan took this picture. I don’t know about you but if more packages were as inventive as this one, I’d definitely end up buying a lot more things. I definitely wouldn’t mind taking pictures of inventive marketing in Japan because I’m sure they have some pretty amazing stuff. Until then, what do you think?

“There is only one thing that I dread: not to be worthy of my sufferings”

– Dostoevski

Lots of Little Love

-L