Archive for the ‘Bits and Bobs’ Category

Bits and Bobs: The Experience of a Young Man’s Lemonade

Favourite Articles

A Cup of Coffee to Your Personalized Email Campaign By Wendy Brache

I must admit I didn’t even read this article but I did get an idea just from the title: Email Signatures. How many of us actually have personalized email signatures that represent our personalities and that hook people to go onto our website our to indeed give us that call. Just some food for thought.

Young People Who Rock, CNN

This isn’t really an article, but I do have something to say about child prodigies. They are the exceptions. If you’ve ever watched He’s Just Not That Into You then you know in love you are either the rule or the exception. Life is no different. If you’re the exception than dropping out of University makes a lot of sense, but on the same token if you’re the rule then dropping out of University and taking the advice of these kids is not exactly the most realistic thing to do.

Gilty Secrets by Rohit Bhargava

Read point number 4. Its a clever strategy to get people to buy under a certain time pressure. This is like Groupon on some expensive ass steroids.

User Experience, Not Content, is King by Curt Finch

I’m sorry but I disagree. Neither can work without the other. Changing your website to make it look prettier is a waste of time if your content is not even there. Once you do have content though, making a friendly user experience can only help increase how much people like your product. Content isn’t everything, but it sure as hell lays a strong foundation for the rest.

Lemonade Stand Goes Sour for Entrepreneur by Courtney Rubin

Publicity/controversy sells. Just read this article and it proves my point. This girl’s lemonade stand was closed at a fair because she did not have a license. People were so infuriated they bought her lemonade and tried to pitch in for the girl’s license. What better way to retaliate than buy what’s almost about to become “illegal”.

no regrets

Lots of Little Love

-L

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Bits and Bobs: I Love Phones, I Love Them Not

Favourite Articles

Honestly Online: How Skewed is Your Profile by Valerie Ross

My Facebook says everything about me. Half a sarcastic comment but also half the truth. Knowing that our profiles accurately reflect who we are, or more importantly the false intimacy and understanding of the profiles we see, what happens when someone starts manipulating their pages to be what they want others to see?

Personal Branding is so misunderstood by Rohit Bhargava

I loved personal branding, until I realized how selfish it was. I didn’t want to work on crafting a fake generic version of me, but this article by Rohit makes me think in a different light. Personal branding is misused as being “all about me”, but those that leverage personal branding well realize its all about earning a reputation, and by doing so we need to work for movements and purposes we believe in.

I Love Him, I Love Him Not by Anthony G. Greenwald

Consumer behaviour is so predictable, which makes it extremely scary. If researchers can tap into our biases then they have infinite ways of getting us to buy based off our preferences. I look at the things I buy and eat and wonder how much of it was influence by subconscious decisions a really clever marketer made me buy.

Cool Company

LucyPhone

Stop the wait. Lucyphone is a service that allows you to not have to wait for customer service. You start by calling the company and then Lucyphone holds for you, allowing you to hang up and live the rest of your days not having to listen to annoying elevator music. When the operator has been patched through Lucyphone will call you back. As my Dad always tells me: identify a problem and find a solution. The biggest or most profitable markets come from this problem-solution oriented train of thought. Lucyphone identified waiting for customer service as a problem and provided their solution. Now if someone would find a solution to boring bus rides, because bus advertising definitely isn’t cutting it.

“Your life is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the results of other people’s thinking.” – Steve Jobs

Lots of Little Love

-L

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Bits and Bobs: Daily Deals of Rude Milk

Favourite Articles

The Impact of Rude Behaviour of a Business by Christie Nicholson

Play nice. This article talks about how as consumers we have a larger negative experience seeing employees treating each other badly rather than employees treating us badly. Perhaps we no longer need customer service as vital to businesses but employee community as the number one concern.

Consumers Don’t Trust Facebook by Kit Eaton

Facebook might as well be a sketchy drug dealer. We don’t trust him, yet we’re so addicted it doesn’t even matter. I wander what’s going to happen when people start sobering up or wanting to quit. We might be too far in.

Solid Vase of Splashing Milk by Fung Kwok Pan

Is this art or is this marketing? I personally believe that all art is a commodity. Famous contemporary artists sell their works for millions, and even if the piece was made for the gallery, residues such as photographs or pieces of the uninstalled piece will go on for sale. Enough of that however, I thought this design was extremely innovative. Enjoy!

Cool Company

DealRadar

I love Groupon. I also love a few other daily deal sites but perhaps Deal Radar might be my new favourite. Deal Radar “follows” different daily deal sites in your city and puts it on one page allowing you to get all deals rather than having to jump around on different sites. The correct marketing term for this is called the Long Tail or the aggregation of one category E.g. Amazon is a long tail for books. I hope you enjoy this find, but please don’t blame me for any extra spending.

“Jack of Trades, Master of None” – Rather be great at a few things than mediocre at many.

Lots of Little Love

-L

Bits of Bobs: Smart Colours Should Talk Less

Favourite Articles

Twighlight Sequel Aims for a New Audience: Guys by Bryan Alexander

  • I find this article quite hilarious. They are trying to market Twighlight to guys by highlighting the facts that this last movie is darker than the previous ones. I don’t know about you, but I’m pretty sure its a waste of effort. The movie is already quite branded as being heavily childish and for girls. If they really wanted to market this movie to guys they should have perhaps thought of Scarlett Johansson instead of Kristen Stewart. Just Saying.

Do not overshare just because you can by Drew McLellan

  • We need to verbal diarrhea less. Stop talking about ourselves and start joining in conversations about things we are passionate about and people we want to meet. I’m guilty of all of the above in all honesty, but I am trying to cut down on how much gushes out of my mouth.

The Brightest Employees aren’t always the best by John Warrillow

  • O wow this article really makes me want to join the workforce now (sarcasm included). This article is about how employees that go above and beyond perhaps aren’t the best employees. I don’t know about you but isn’t this disheartening to know that some companies actually don’t want you to challenge yourself and do the best for your customers as possible. All I can say is John Warrillow, you are a brown cow.

Cool Company

Sensational Colour

A company all about colour. This to me is pretty interesting because I’ve thought about the importance of colour before in terms of what colour I wanted this blog as well as things such as business cards etc. Sensational colour writes all about the meanings of certain colours as well as what colours businesses can choose for themselves that will best fit the personality of the place. I would say this is a nice to have after the companies been established and they want to strengthen the brand, but its an interesting concept for a company to be dedicated solely to colour.

“I’m so fast that last night I turned off the light switch in my hotel room and was in bed before the room was dark.”
– Muhammad Ali

Lots of Little Love

-L

Bits and Bobs: Books, Shoes and another Facebook?

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Summer Reading Picks From Dan Pink, Seth Godin, Eliot Spitzer, and More by William Taylor

  • For those that don’t know, Seth Godin is the practically the king of marketing and Dan Pink is also a highly respected. Read what they read, or at least what they recommend.

Rumor: Google to Launch Facebook Competitor, “Google Me” by Dan Nosowitz

  • Would you consider switching out of Facebook? I’ve definitely considered it before and wouldn’t a Google run Facebook be a logical competitor. For now its all rumours, but hey if Google doesn’t try to screw with my privacy then they’ve got me on board.

Small Town Gets a Boost from theTwilight Craze by Issie Lapowsky

  • I’m already hating myself for posting about Twilight but the idea of product placement in books is really interesting to me. A lot of fans are going to the town where Twilight was written about. I wander if companies will start paying authors to incorporate their products in their books because I’m pretty sure sales would increase.

Cool Company

Zappos

Zappos is in no way a small interesting company (I apologize beforehand). In fact its a HUGE company but they are still absolutely mind blowing. They are the 23rd best company to work for according to the Fortune 100 and they are known for their outstanding customer service. One story revolves around a customer calling Zappos because their hotel’s pizza delivery service had closed. The Zappos representative found pizza places nearby that were still open. Did I mention Zappos is an online shoe company? Now that’s amazing customer service and a very very cool company.

“Happiness never decreases by being shared” – Buddha

Lots of Little Love

-L

Bits and Bobs: McDonalds and Cats. Got Any Ideas?

Favourite Articles

Big Blunders Job Hunters Make by Sarah E. Needleman

  • Big interview No No’s like people trying to buy their way into a job or bringing their baby. Its funny to see what people have done, but its scary to think whether or not you’ve done it yourself.

Is McDonald’s Breaking the Law by Putting Toys in Happy Meals by Sean Gregory

  • McDonald’s is being sued. That’s normal news but what is interesting is that they are being sued for having toys in their Happy Meals. The argument is that companies shouldn’t advertise to young kids (I agree), and the counter argument is that parents should learn to say no to their kids (I agree with this too). My opinion is companies need to buck up and so should parents (Ouch!).

Ideas Are a Commodity, It’s Execution Intelligence That Matters by Rob Adams

  • I like to think I have good ideas, but the truth is we all do. Good ideas no longer mean anything. Its all about execution.

Cool Company

Kitty Card

What if you saw a bunch of women coming out of an event in cat-women-like outfits? What would most likely happen is that guys would be drooling and girls would be telling their guys to stop the drooling. I’m not so much a fan of the kitty card  product, but I do think their events are quite word of mouth wonderful. According to my friend, she saw a bunch of “happy, beautiful women coming out of a club wearing kitty ears”. This to me is genius marketing. The cat ears are visible so people will notice, but its also brand appropriate yet different enough to get people talking. Genius word of mouth marketing and a big thanks to my friend Alivia for the tip.

    “Told ghost stories with friends last night. Now wondering whether ghosts sit around campfires and tell each other people stories?”

    Lots of Little Love

    -L

    Bits and Bobs: FIFA, Death and the Meaning of it All

    Favourite Articles

    FIFA World Cup 2010 Marketing Roundup by Rohit Bhargava

    • Rohit Bhargava’s blog is a must for anyone serious about marketing. This blog was recommended to me by my professor and today’s article comes from one of his posts. This one’s a little more fun and just about interesting advertising for FIFA, but his other blog posts are extremely insightful and applicable too.

    Skip the Small Talk by Melinda Wenner Boyer

    • Meaningful conversations make you happier. Or at least happier people tend to have more meaningful conversations than unhappy people. So cut the chit chat and get down and dirty.

    If Your Company Went Out of Business, Would Anybody Notice? by William Taylor

    • If you died would anybody notice? I’m hoping that many of you answered yes to this question but I don’t think a lot of companies could say this. It all comes down to how we should all live more meaningful lives (Although I must admit, I haven’t found out what my purpose is either), so think about it, but don’t get depressed about it.

    Cool Company

    Bolder

    We are the era of entitlement. We believe that we deserve everything and anything, but what if we had to work for what we wanted? (scary thought, I know). Most of us already know about Groupon, everyday there’s some sort of daily special discount. Act Bolder has a similar concept, but makes you work for what you want. Everyday they post a challenge like “turn a car trip into a bike trip” and if you complete the challenge, you’re entitled to win discounts from the company that sponsored the daily challenge. What if universities or companies had daily challenges for their employees or students? If you hug a random student on campus today and you can get a discount on all your textbooks or bike to school today instead of using your car and get a free maintenance repair at the bike shop. Challenge the world to be better and reward them for doing it.

    Nothing lasts, but nothing is lost.

    Lots of Little Love

    PhilLip