Little Publicity: Anti-Branding?

My friend Sami sent me this article and its absolutely hilarious. Is there such a thing as anti-branding?

According to the article Snooki from Jersey Shore is being sent bags/purses, but instead of the companies themselves sending the bags to her, competitors are sending them. Its as if sending Snooki your bag will lead to a decrease in sales (rather dramatic), but it is true that most companies will want to opt out of a girl that sucks on pickles ,as one of her greatest pleasures in life, as their spokesperson.

Gym, Tan, Laundry

Lots of Little Love

-L

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