Day 39: Star Wars Geek Sheek

Topic: Know thy niche market

When I came to Vancouver for the first time, I went to my university and was surrounded by anime characters and people with plastic swords. To say I was freaked out was an understatement. What I didn’t realize however was that Canadian’s weren’t in fact all like this but rather our university was holding an anime convention. When we think of anime lovers, we think guys who are serious computer gaming nerds with glasses and drool, but we can often overlook the fact that their are girls as well. In fact there are enough girls that Ashley Ekstein created her own Star War’s Merchandising Company called HerUniverse, that targets the niche market of females that love Star War’s.

I know I lumped Anime lovers with Star War lovers, but perhaps the lesson is we shouldn’t lump things into so called general customers, but rather see each customer as a unique group to target. If you find a niche market, create a program that caters towards them, otherwise someone else will.

For the source of inspiration for this blog post see: Star Wars Girl Taps Female Geek Chic Market by Austin Carr

Lots of Little Love

-L

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2 responses to this post.

  1. Posted by Princess Alivia on July 6, 2010 at 12:43 pm

    Keep up the good work Phillykins! 🙂

    Reply

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