Day 29: Nike Write the Future

Topic: Be seen from outer space

Perhaps outer space is an exaggeration but visibility is everything in a world where you can too often go unnoticed, especially during the World Cup. Nike has definitely done some amazing advertising during this campaign, especially considering Adidas is the official sponsor (Ouch!). This new advertising for Write the Future is on a building where people can send in headlines that will be projected onto a building. Only a few are selected however but the exclusivity and interactivity are in my opinion what makes it all work.

I couldn’t embed the video, but see it here.

A similar concept to the McDonald’s Billboard ad: a visible, interactive type of advertising.
For the inspiration for this blog post see: World Cup 2010: Get Published on a Skyscraper by Rachel Arndt

Lots of Little Love



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