Little CoBe: H.O.G.S by Harley

CoBe: Company Behaviours

H.O.G.S by Harley Davidson

The Harley Owners Group was started in 1983 with a mission to create a fraternity of sorts out of Harley enthusiasts. Harley didn’t just want to create a community though; they wanted to promote a brand new type of lifestyle that would also create revenue streams through club merchandise. With that came the birth of the Harley Owners Group that includes benefits such as organized group rides, exclusive products, product discounts, insurance premium discounts and newsletters. H.O.G. owners tend to spend 30% more than just regular Harley owners making H.O.G.S by Harley a company behaviour worth emulating. Here’s how:

  1. Create a premier membership for enthusiasts
  2. Promote a lifestyle that enthusiasts would enjoy
  3. Have product specific benefits that will allow our enthusiasts to love you more

Lots of Little Love

-The Little Libbers

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