Little Publicity: French McDonald’s Ad

What do you think of the ad below? I personally don’t eat McDonalds, but I do admire some of their advertising, in fact I think McDonald campaigns are genius: (See Previous Post)

This ad however is already creating quite the stir and from Buyology by Martin Lindstrom he proves that publicity actually sells. I wander however if this is shameless publicity riding on a controversial topic. What do gays and McDonalds have anything to do with each other?

This is part of a larger campaign with this ad focusing on its gay friendly image. What do you think? Is this effective, does it make you want to buy McDonalds? Or is this immoral in which case should companies not create publicity for publicity’s sake but rather create ads that are actually meaningful to their target market?

Lots of Little Love

-The Little Libbers

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3 responses to this post.

  1. […] selling a message where she highlights a marginalized group and fights for their movement (unlike the McDonald’s ad). The Catholic references in the video represent religion’s stronghold on gay rights, hence […]

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  2. […] controversy revolves around the French McDonald’s ad (See Previous Post) and wether or not this ad was ethical. I’ve defined an ethical ad to be one that […]

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  3. […] Little Publicity: French McDonald’s Ad got 4th highest amount of views […]

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