A student exchange of brain food, otherwise known as books.
Black – Borrow me!
Red – Currently being loved by someone else.
- All You Need is a Good Idea! by Jay H. Heyman
- Fascinate by Sally Hogshead
- Why We Buy by Paco Underhill
- Marketing in the Groundswell by Charlene Li and Josh Bernoff
- Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
- Crossing the Chasm by Geoffrey A. Moore
- Purple Cow by Seth Godin
- The 22 Immutable Laws of Branding by Al Ries and Laura Ries
- Brand Sense by Martin Lindstrom
- Buy-ology by Martin Lindstrom
- The Long Tail by Chris Anderson
- Outliers by Malcolm Gladwell
Email me at pchen1990 (at) gmail (dot) com
Reading is for Awesome People
Lots of Little Love
-PhilLip
